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  • Friday, March 25, 2005


    Canvassing and Missionary Proselytizing

    A little tidbit picked up in How to Turn Your Red State Blue:

    And yet the improbable fact about missionary activity is that it works, regardless of the faith's specific dogma. Mormons are the fastest-growing church in the country. Evangelical protestant congregations make up 58 percent of all new churches in the United States. Globally, Islam continues to reach into new and unfamiliar lands, experiencing explosive growth in China. Religions that actively proselytize – Pentecostals, Mormons, Muslims – grow, almost without exception.

    There's a corollary to this in politics. Yale political scientists Donald P. Green and Alan S. Gerber have found in numerous studies of voter contact that face-to-face canvassing is far and away the most effective means of persuasion: Roughly one out of every 15 voters approached at the door will add their vote to your tally.

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