That's right – Discovery Communications International (DCI), a media behemoth that boasts 60 networks representing 19 entertainment brands (including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, and, in partnership with the New York Times, the Discovery Times Channel) will "re-launch" its six-year-old Discovery Wings cabler next month as the Military Channel, focusing on all aspects of the armed forces, military strategies and personnel throughout the ages.

"By covering all aspects of the military and the people who define it, we will extend the Discovery brand, create a service that appeals to our existing viewers and attract new viewers and sponsors," said Billy Campbell, president of Discovery Networks US, who called military-related issues "a topic of fascination and relevance in our world."

In case you were unaware, the fairly obscure Discovery Wings, launched in July 1998, focused on aviation and related subjects. Now Discovery is partnering with the likes of the USO, the National D-Day Museum, the Military.com Web site, and the Congressional Medal of Honor Foundation to develop programming for the channel, along with educational campaigns and public service announcements.

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